- September 29, 2025
- The 2026 trade show season saw a change from the usual format. Instead of one central event, manufacturers held separate showcases—ABI, Swift, and Willerby presented their ranges individually, while a smaller group of brands organised a joint event at Cottingham Golf Club. While this fresh approach had its benefits, many of us in the industry, including ourselves, missed the convenience and atmosphere of a traditional, unified show. It also made it harder to see the full range of new models. Despite this, there were plenty of exciting developments. Below is a summary of the key brand updates and product highlights for the 2026 season.